If you walk between Pulaski Avenue and Cicero (Chicago), you will notice that a great amount of alcohol advertisements will entertain the sight of more than one person. But if you stop to observe which of them is dedicated to prevent alcohol drinking among the youth, you will be surprised because there isn't any!
For this reason, the youth from Hermosa in partnership with the Healthy Hermosa Coalition, The Miracle Center, and Boys and Girls club, united and participated in a rally to create awareness among the community residents and elected officials, of the urgent need to restrict alcohol advertisements in Hermosa.
The irresponsible way that some liquor companies flood the Latino community with their ads was a focus of this rally. These ads include catchy Spanish phrases, colors related to sport teams or flags and even young people drinking at the beach or parties. All this done with the intention of catching the attention of Latino Youth.
So with the slogan "Please Advertise Responsibly" it is our HOPE to call the attention of community residents, elected officials, and media and change the way alcohol industries approach and does business in Latino communities!
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