Recently 17 state attorney general and the San Francisco city attorney warned Pabst Brewing Company that their product Colt 45 Blast met nation standard for binge drinking. They said "there was no way to drink it responsibly." But Blast is not the only high-alcohol, super sized alcopop. Products such as Tilt, Joose, Four Loko and Mike's Harder Lemonade alos pormote binge drinking with super sweet fruity beverages in 23.5 oz cans and up to 12% alcohol. The FTC can and should exercise its legal authority by finding the marketing and sale of these products to be inherently deceptive.
Drinking one can = 4.7 standard drinks!
It's time for the federal government to step in. Tell FTC Chairman Jon Leibowitz and other FTC officials to help protect youth and adults alike from these dangerous "binge in a can" brands.
Excerpt taken from the Marin Institute.
